Why Nikon Built the D3200

[Editorial] Why Nikon Built the D3200


I have seen a lot of remarks and questions as to why Nikon released a 24 megapixel consumer camera. Why did they pack so many megapixels into a crop sensor? The ISO performance is likely to suffer (though we won’t know for sure until we test it out). The smarter move? Keep the megapixels the same and increase the ISO performance. So why didn’t Nikon do this?
Because ISO performance doesn’t mean anything to the consumer market. Nikon was going for a sticker-shock of sorts. Nikon didn’t build this camera because it was the photographic tool the world needed or was asking for. No, Nikon built and released this camera for one reason only: to take down the Rebel.
Before I continue, let me again state, for the record, that I am a Canon boy. I love Canon. I’ve been shooting with a Canon for over 10 years. I shot with a Nikon FN back when I was using film, but when I transitioned to digital I was and have since been all about Canon.
Canon’s top selling camera line for years has been the Rebel series. Rebel is a great success story. For a small, cheap, light digital SLR, it’s fantastic. Its price point is perfect, and beginners and soccer-moms alike have flocked to the Rebel for years. Its pricing made it perfect for a new model every year, giving Canon consistent revenue. The Rebel is the last Canon camera to hold fast in the top 5 sellers spot on Amazon.com. It is a thorn in Nikon’s side, and Nikon is tired of it.



Nikon knows how consumers think. Big numbers, flashy videos, and low prices (and maybe Ashton Kutcher) sell cameras. To take down the Rebel, they would need to beat it at its own game. In order to do that, they slapped a crazy (and arguably unnecessary) 24 megapixels into a $700 package that includes a lens. That’s not only cheaper than the Canon T3i, but the numbers on the surface make it look like a much better camera. Sure, aside from the megapixels, the actual specs aren’t that different. But think of it this way: You’re a beginner without a lot of money and you want what appears to be the best you can afford. That, in this case, would be the Nikon. For an entry-level shooter or soccer-mom, there isn’t a very compelling reason to choose the Canon now, especially if the impending Rebel T4i doesn’t look to hold up in the sticker-shock-megapixel race:
“Other unconfirmed specs show the camera to be 18.1mp and running DIGIC 5, which should improve noise performance and overall image quality. I’m told we won’t see a new APS-C sensor until the 60D and 7D replacements are addressed.”
-Canon Rumors
Canon looks to be doing the right thing, which is increasing the actual quality of the image. However, many consumers are under the false impression that megapixels mean everything. That said, Canon touting a better sensor can easily be overshadowed by the “mine is 24 megapixels and yours is only 18” people.
I have no doubt that the D3200 will fly off the shelves at Best Buy like hotcakes. But what remains to be seen is if those sales can unseat the Rebel.
If you want to be one of the first to get your hands on this camera, you can pre order it from B&H Photo and Amazon.com now.
What do you guys think? Do consumer cameras matter?







Source: FStoppers.com

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Nikon D3200 hands on preview

Nikon D3200 hands on preview



What Digital Camera's First Look video of the Nikon D3200, filmed at the UK Press launch in London on 18th April 2012.
Read our full story on the D3200 at whatdigitalcamera.com


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Nikon D3200, Nikon's New Entry-Level D3200 DSLR Packs a 24-Megapixel Sensor

Nikon's New Entry-Level D3200 DSLR Packs a 24-Megapixel Sensor, Nikon D3200
A faster burst mode, a new image processor, a microphone input jack, and an optional wireless adapter highlight the Nikon D3200's new features.
By Tim Moynihan, PCWorld    Apr 19, 2012 9:01 am


Priced at $700 as a kit with an 18-55mm stabilized lens, the APS-C-sensored Nikon D3200 will be available in April for prospective entry-level DSLR buyers. The new camera builds on the specs found in last year's Nikon D3100, adding a much-higher-resolution 24.2-megapixel sensor, a high-ISO bump up to 6400, and a newer Expeed 3 image processor that adds an extra frame per second (to 4 fps) to the camera's burst mode.

To help novice shooters, the D3200 will include a revamped version of the Guide Mode found in the D3100, adding in-camera tutorials for shot composition, manual controls, and shooting modes. Like the D3100, the new DSLR will use an 11-point autofocus system with automatic scene recognition, and it will offer a fixed 3-inch LCD screen in addition to a through-the-lens optical viewfinder.

In video mode, the D3200 will shoot 1080p video at 24 fps and 30 fps with HDMI output. Nikon has also added a 3.5mm microphone-in port to the D3200 for audio options beyond its built-in mono microphone.

Nikon WU-1a wireless adapterThe Nikon D3200 will also be the latest camera to offer wireless image sharing with mobile phones, albeit only when paired with the separately sold WU-1a wireless adapter. When plugged in to a port on the side of the camera, the small adapter will allow shooters to offload images to Android phones loaded with a free Nikon app; an iOS version of the same app is due next fall.

In addition to its sharing features, the app provides remote control over the D3200's shutter release at distances within 49 feet of the camera. The WU-1a wireless adapter will be available in May for $60.

In addition to the new camera and wireless adapter, Nikon also announced a new FX-format (full-frame) prime lens, a 28mm F1.8 wide-angle model. That combination of focal length and aperture should make it a good option for both low-light and landscape photography. The new 28mm/F1.8 lens is also compatible (albeit with a crop factor) with DX-format Nikon DSLRs such as the D3200; when attached to a DX-format Nikon DSLR, it will crop the field of view to a 42mm equivalent. Due in May, the new 28mm/F1.8 lens is priced at $700.

Nikon WU-1a wireless adapter

Source: PCworld.com